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一、在华跨国企业非伦理公关行为表现形态企业非伦理公关行为是指企业在开展公共关系活动的过程中,违背其与利益相关者关系的善恶价值取向以及应遵循的行为规则,而表现出的一种集体失范行为,其包含三个基本的判断标准:与事实真相相背、与道德标准相背、与利益相关者关系相背(1)。根据这三个判断标准,本文收集了2003年至2016年十四年中,被我国媒体广泛报道的31起涉及在华跨国企业非伦理公关行为的事件,并以此为样本,对在华
First, the performance of non-ethical public relations behavior of multinational enterprises in China Non-ethical public relations behavior refers to the enterprise in the process of carrying out public relations activities, contrary to its stakeholder value of good and evil values and behavior rules to be followed, and performance A collective misconduct consists of three basic criteria: contrary to facts, contrary to ethical standards and contrary to stakeholders (1). According to these three criteria, this article collected 31 cases of non-ethical public relations involving multinational enterprises in China, which were widely covered by Chinese media in the 14 years from 2003 to 2016. Using this as a sample,