论文部分内容阅读
通过运用新闻发布手段,上海世博会成功引导了全球媒体关注的焦点,塑造了上海世博会的形象。可以说,上海世博会的新闻发布是重大国际活动新闻发布的一个成功案例。
Through the use of news release means, the Shanghai World Expo successfully led the global media attention and shaped the image of Shanghai World Expo. It can be said that the press release of the Shanghai World Expo is a successful case of press release on major international events.