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中国已经全面进入商业社会,但我们的营销思维仍然在沿用农业社会的逻辑。商业社会的营销价值,体现在一个企业整体的营销和这个企业营销模式的成功。解决企业所有的问题,抓住市场的每个兴奋点,并不是企业真正需要的营销,我们要做的是把我们的企业营销出去,未来的营销竞争,是营销模式的竞争。在营销模式竞争时代,企业营销再造是唯一可以撬动营销的支点。
China has fully entered the commercial community, but our marketing thinking still follows the logic of agricultural society. The marketing value of a business community is reflected in the overall marketing of a business and the success of this corporate marketing model. To solve all the problems of the enterprise and seize every excitement in the market, it is not the marketing that the enterprise really needs. What we have to do is to market our enterprise, the future marketing competition and the marketing mode competition. In the era of marketing model competition, corporate marketing remanufacture is the only fulcrum of marketing.