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据中国互联网络信息中心(CNNIC)最新报告,截至2013年12月,中国网民规模达到6.18亿,手机网民规模达到5亿,占总网民数的81%,年增长率为19.1%。作为数字媒体发展最快的国家之一,中国已经站在数字化浪潮的风口浪尖。数字化趋势不仅改变着人们接受和传递信息的方式,也改变着企业对于消费者的沟通和营销思维,大背景的转变,催促着营销从1.0时代以产品为中心、2.0时代以消费者导向为中心,向3.0时代以价值营销为中心迈进。如何在变化中延续品牌领导力,如
According to the latest report by China Internet Network Information Center (CNNIC), as of December 2013, the number of Internet users in China reached 618 million and the number of mobile Internet users reached 500 million, accounting for 81% of the total number of Internet users with an annual growth rate of 19.1%. As one of the fastest growing digital media countries, China is already at the cusp of digitalization. Digital trends not only change the way people accept and transmit information, but also change the business communication and marketing thinking for consumers, the background of the change, urging the marketing from the 1.0 era to product-centric, 2.0 era-oriented consumer-centric , 3.0 era to the value of marketing as the center forward. How to continue brand leadership in change, such as