地市党报专刊作为党报改革的窗口,如何在日趋激烈的报业竞争中求生存、求发展?很值得研究和探索。 准确定位 党报专刊作为党报改革的窗口,它的定位既不能丢失党报权威性这一优势,又必须吸收晚报的特色和个性。只有努力把党报的权威性与晚报的可读性“嫁接”在一起,使之形成优势互补,才能贴近读者,扩大发行范围,取得社会效益和经济效益双丰收。 As a window of the party newspaper reform, how to survive and develop in the increasingly fierce newspaper competition? It is worth studying and exploring. Accurate positioning party newspaper special issue as the party newspaper reform window, its positioning neither can lose the advantage of party newspaper authority, but also must absorb the characteristics and personality of evening paper. Only by working hard to “graft” the authoritativeness of the party newspaper and the readability of the evening paper into a complementary and complementary form can we close the readership and expand the range of distribution so as to achieve a double harvest of social and economic benefits.