经过近十年的发展,互联网对商业思想和商业组织的影响已经逐渐显现,现在一些前卫的商业思想家已经在总结这些成果了。从《蓝海战略》、《长尾理论》、《维基经济》到《海里模式》,可以看出,互联网的影响已经从商业机会的发掘延伸到商业组织的建构。我毫不疑惑地认为,适应互联网时代的新管理学将会很快诞生。在管理学的历史上,通用汽车公司的创始总裁斯隆具有划时代意义,他最大的贡献就是创立了以事业部制为核心的“科层制”管理组织,适应了大规模的工业化生产。这种公司治理结构的核心,现在基本上还是跨国公司的组织结构蓝本。科层制组织就是本书中的蜘蛛,它集中组织资源快速完成公司目标,而组织 After nearly a decade of development, the influence of the Internet on business ideas and business organizations has gradually emerged. Now some avant-garde business thinkers have summed up these achievements. From “Blue Ocean Strategy”, “Long Tail Theory”, “Wikipedia Economy” to “Naomi Mode”, we can see that the influence of the Internet has been extended from the discovery of business opportunities to the construction of business organizations. I have no doubt that the new management science adapted to the Internet age will soon be born. In the history of management, Sloan, the founding president of GM, has epoch-making significance. His greatest contribution is the establishment of a “bureaucracy” management organization with a departmental system as its core, which is suitable for large-scale industrial production . The core of this corporate governance structure is now basically a blueprint for the organizational structure of multinational corporations. Bureaucratic organizations are the spiders in this book, which focus on organizing resources to quickly accomplish corporate goals, while organizations