论文部分内容阅读
在功能饮料的一片概念声中,“他+她-”营养素水把想象力推向了极致。事实表明,这种对功能饮料的进一步细分是成功的,至少对“他+她-”来说。今年年初,已开始热闹非凡的功能型饮料市场上,一款名为“他+她一’,营养素水的加入,使这个充满竞争火药味的市场有了一份别样的感觉。而正是这种独特的概念定位,使北京她和他饮品公司在央视刚刚推出广告后的一周内
In a concept drink of functional drinks, ”he + she -“ nutrient water pushed the imagination to the extreme. It turns out that this further breakdown of functional drinks is successful, at least for ”he + she-“. Earlier this year, has started a bustling functional beverage market, called ”he + she ’, the addition of nutrient water, so that this is full of competitive gunpowder market with a different kind of feeling. This unique concept of positioning, so that she and her drinks company in Beijing just a week after the launch of CCTV advertising