高校的学生对于新事物具有较强的接受能力,特别是电子商务技术被应用于互联网络,使各种商务活动在互联网上得以展开,并赢得了大学生消费群体的青睐。网络购物为消费者提供了多种多样的购物形式,以购物的低价和方便的购物渠道,使大学生成了网购的主力军。本文针对某高校学生网购,探讨高校学生的消费特征与问题。 College students are more receptive to new things. In particular, e-commerce technology is applied to the Internet, enabling various business activities to be launched on the Internet and winning the favor of college consumer groups. Online shopping provides consumers with a wide variety of shopping forms, shopping at low prices and convenient shopping channels, so that college students become the main force of online shopping. This article aims at a college students online shopping, to explore the consumption characteristics of college students and problems.