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当代中国致力于经济发展的勃勃雄心,使整个社会空前地卷入工业文明大潮,作为工业文明条件下沟通感性与理性、历史与现实、艺术与技术诸方关系,以至提高社会生活质量、增进日常幸福感的一种切实方式,设计艺术应倍加重视。 在书籍装帧设计界声名鹊起的吕敬人,满怀敬业热情“在混沌与秩序中探游”,为塑造当代新型书籍形态,于理论和实践都作出了卓有成效的努力。 对于业已走出包浩斯学堂的中国设计艺术,仁人志士或实干或思构,终究是想辟出一条前进的路。这里一组笔谈,或强调立足生活方式,或主张随生活自然生长,或期待设计力量的成熟,或呼唤政府行为和企业参与,归结一旨即是:“道在足下”。 处在工业文明的信息化时代,以鲜明形象传达丰富信息,其价值对个体和群体都不局限于美学方面。因此,旨在“形象设计”的服装和CI设计风行国内,当属必然,两篇专论分别对热潮作了宏观的评析。
Contemporary China is ambitious for its economic development. It has brought the entire society into an unprecedented tide of industrial civilization. As a communication link between sentiment and rationality, history and reality, arts and technology under the conditions of industrial civilization, as well as raising the quality of social life and promoting daily life A realistic way of happiness, design art should pay more attention. Lv Jingren, who has gained a fame in book binding design circles, is full of dedicated enthusiasm to explore in chaos and order. He has made fruitful efforts both in theory and in practice in order to shape the contemporary form of books. For the Chinese design arts, people with dignity, or hard work or thinking that have already walked out of the Bauhaus School, after all, they want to offer a way forward. Here a group of written discussion, or emphasis on lifestyle, or advocate with the natural growth of life, or look forward to the design of the maturity of the force, or to call for government behavior and business participation, summed up is: “Road in the foot.” In the era of informationization of industrial civilization, with a vivid image to convey a wealth of information, its value to individuals and groups are not limited to the aesthetic aspects. Therefore, the design of clothing and CI designed to “image design” is inevitable, two monographs separately made a macro assessment of the upsurge.