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品牌战略定位借势虫草界北南广告宣传语深入人心作为被《道藏》列为首位的中国滋补瑰宝,石斛自古以来就被记录于各大医书典籍中的滋补瑰宝,为历代名家名流著书推崇,早已传承千年之久。但张默闻策划集团通过市场调研得知,石斛中的珍稀品种霍山石斛在消费者心目中的品类知名度并不高,许多人熟知冬虫夏草却对霍山石斛知之甚少。正当张默闻这厮寻找让霍山石斛抢夺消费者目光时,市场上传来一个消息:因重金属超标,一直活跃于中国高端滋补品舞台的冬虫夏草,被迫停止了前进的脚
Brand Strategy Positioning Borrowed Cordyceps community North-South advertising slogan Deep into the hearts of people As the “tibetan” as the first Chinese nourishing gem, Dendrobium since ancient times was recorded in major medical books in the nourishing gems for celebrities famous books , Has long been passed on for thousands of years. However, Zhangmengwen planning group learned through market research, Dendrobium Huoshan Dendrobium in the eyes of consumers in the category of awareness is not high, many people know that Cordyceps sinensis has little knowledge of Huoshan Dendrobium. While Zhang Wen Wen Zhesi looking for Huoshan Dendrobium to grab the eyes of consumers, the market came up with a message: due to excessive heavy metals, has been active in China’s high-end tonic stage Cordyceps, was forced to stop the forward foot