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在高速发展的科学技术的推动下,新媒体不断涌现,传统媒体工具得到更新,工作人员的职业化和专业化加强,这为播音主持艺术发展提供了客观环境。在新媒体环境进行播音主持艺术创新这不仅是为了更好地适应新媒体技术,同时也是为了促进播音主持艺术自身的发展。文中主要分析了播音主持艺术的发展趋势,播音主持艺术发展的必然性以及促进播音主持艺术发展的策略。
Driven by the rapid development of science and technology, the continuous emergence of new media, the renewal of traditional media tools, and the professionalization and professionalization of staff have provided an objective environment for the development of radio and television host art. Broadcasting in a New Media Environment It is not only for better adaptation to new media technologies but also for promoting the development of radio itself. The article mainly analyzes the development trend of the radio host art, the inevitability of the radio host art development and the strategy of promoting the art development of the radio host.