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电视剧一直是各电视台节目中的重头戏,更是电视台创收的主要支柱。省级电视台的收入约70%来自电视剧里的时段广告。在电视剧竞争日益白热化的今天,省级卫视逐步从原有的独播剧模式中脱离出来,转换制播模式,直接投资参与到电视剧的制作中,再通过台内资源的整合形成强有力的营销网络,打造媒体独有的品牌特色。在自制剧方兴未艾、蓬勃发展的形势下,有必要对其媒介形态做一分析,以期找到自制剧创作形态应有的轨迹。
TV series has always been the highlight of all television programs, but also the mainstay of TV revenue. About 70% of provincial-level TV revenues come from period ads in television series. In the increasingly intense competition in the TV drama today, the provincial satellite TV gradually separated from the original one-play model, switch mode, direct investment in the production of television drama, and then through the integration of Taiwan’s resources to form a strong marketing Network, create unique media brand characteristics. It is necessary to make an analysis of its media form in the ascendant and vigorous development of self-made dramas in order to find the proper trajectory of self-made dramas.