南昌瓷板画,作为国家级非物质文化遗产,它的保护与传承需要加以重视。本文梳理了南昌瓷板画的历史发展脉络,然后分析当前南昌瓷板画面临的创新不足、摄影技术的冲击、传承受众有限等困境,从旅游的视角挖掘南昌瓷板画的历史价值、艺术观赏价值、经济价值,并进一步从规划南昌瓷板画生态文化园、开发体验型旅游产品以及创新和推广南昌瓷板画等方面提出了旅游开发启示,旨在促进南昌瓷板画得到更好的传承与发展。 Nanchang porcelain painting, as a national intangible cultural heritage, its protection and inheritance need to be taken seriously. This article combs the historical development of Nanchang porcelain plate painting, and then analyzes the current lack of innovation facing Nanchang porcelain plate painting, the impact of photography technology, inheritance limited audience difficulties, from the tourism point of view to explore the historical value of Nanchang porcelain painting, art viewing Value and economic value, and further enlightened tourism development from planning Nanchang porcelain painting eco-cultural park, developing experiential tourist products, and innovating and promoting Nanchang porcelain plate painting, which aims to promote the better inheritance of Nanchang porcelain painting And development.