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网络自制剧即网站自行筹钱、选本、选角、选人、拍摄、营销、播出的视频内容。网站从单一的“平台提供商”转变为“平台提供+内容出品商”这一现象不难分析其作为市场经济行为的背后原因。交易成本、人才战略以及打造品牌价值是这一行为产生的经济学意义上的根本原因。在这样清晰的战略背景下,如何制定战略宗旨、战略目标、战略政策,以更为专业和从容的组织面貌应对网络平台用户的爆发式增长是知晓原因后的重要启示。
Network home-made drama that the site to raise their own money, selection, casting, selection, shooting, marketing, broadcast video content. Website from a single “platform provider ” to “platform to provide content producer ” This phenomenon is not difficult to analyze the reasons behind the market economy as its behavior. Transaction costs, talent strategy and brand building are the fundamental economic reasons for this behavior. Under such a clear strategic background, how to formulate strategic objectives, strategic goals, strategic policies and respond to the explosive growth of network platform users with more professional and calm organizations is an important revelation after knowing the reasons.