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在全球化电影市场竞争日益激烈的今天,对于电影制作方而言,仅仅依靠制作优秀影片去赢得票房已经远远不能满足其自身的需要。必须充分开发电影产品的其它商业价值,并在此基础上挖掘新的经济增长点、打造新的产业价值链。这就需要电影衍生产品的开发以及与其他相关产业的联动。
In today’s increasingly competitive global film market, it is far from enough for filmmakers to rely solely on making good films to win the box office. We must fully develop other commercial value of movie products and tap new economic growth points to create a new industrial value chain. This requires the development of film derivatives and linkage with other related industries.