随着中国正式加入WTO和经济全球化的进程不断加快，我国整个经济社会发生了深刻变化。作为处于中国开放的前沿阵地的开发区，正面临着政策优势弱化。面对这一形势，经济技术开发区如何适应入世的需要，再创招商引资的新优势，是我们亟待研究探讨的重要课题。
　　
　　一、再创招商引资新优势势在必行。
　　
　　在中国加入WTO以后，对外开放程度已由局部地区，部分产业向整体和全部行业逐步过渡，开发区将面临新的挑战。
　　1、政策优势的弱化已成定局。
　　随着改革开放由局部先行走向全面推进，开发区作为本地“经济特区”的地位逐步衰落。根据WTO规则，除特殊领域外，成员国之间的产品、服务和投资均享受国民待遇，内外资企业一视同仁，区内外企业一视同仁。其二，开发区自身优惠政策的制定和操作越来越规范，越来越透明，开发区能够制定运用的优惠政策，非开发区同样可以仿效制定运用。
　　2、招商引资竞争更为激烈。
　　非开发区与开发区的开放程度趋向一致以后，在招商引资上，由于政策的区域性落差趋于平衡，加上信息共享度的增强，各开发区之间、非开发区与开发区之间形成了争分一杯羹的态势。
　　长沙经济开发区被批准为国家级开发区之初，整个长沙地区的特设经济区只有长沙高新技术开发区和长沙经济技术开发区两个国家级开发区。而2001年以来，全市辖区内的五区四县相继建立了九个工业园区，加盟招商引资竞争的行列。对自去年以来引进的企业分析，投资者之所以仍然选中我们这个国家级开发区，主要是因为开发区已经历了近十年的发展历程，在基础条件上具有先行优势，投资者所看中的是区位和基础设施上的优势，而不是我们政策上的优势。
　　
　　二、调整招商引资战略，形成招商引资新格局
　　
　　1.明确主攻方向，改变了在以往招商引资工作中的盲目性。过去， 招商引资工作不管项目的科技含量，不论项目的规模档次。现在我们重新确定了招商引资的主攻方向。一是引进世界知名跨国公司，通过与跨国公司的合作，促进新兴产业、支柱产业的发展；二是引进与园区现有的六大产业相互关联性强的企业，以此促进在园区内形成产业集聚效应；三是引进高新技术产业和先进的技术，以此来着力改造园区企业的质量效应。
　　2.改进引资方式，多渠道利用内外资本的格局已经形成。
　　过去，利用内外资本的主要形式是直接投资，要适应跨国资本流动的新趋势，在资本引进上必须注重多元化、多渠道。
　　3.扩大引资领域，推进了服务贸易领域的对外开放。
　　目前，我区在电子信息、机械制造，生物工程，新材料领域内均引进了国外资本，但服务贸易领域利用外资还是空白，这一领域内的招商潜力还很大。去年以来，我们有步骤地推进了服务贸易领域的对外开发，已取得了明显的效果。
　　
　　How for ETDZs to Build up New Advantages
　　By Yi Yuxin from Changcha ETDZ
　　Now that China has become a full member of the World Trade Organization (WTO) and the process of economic globalization is accelerating, remarkable changes are taking place in the Chinese economy and society. Once pioneers in China‘s reform and opening up to the outside world, economic and technological development zones (ETDZ for short) now see the advantages they once enjoyed waning. We have the urgent need to find out answers to questions like how to build up new advantages to effectively cope with the challenges in the wake of China‘s WTO entry.
　　
　　I.. It is imperative for ETDZs to develop new advantages
　　
　　Before its entry into the WTO, China had opened only some parts of its land or some sectors of its economy to the outside world. As a full member of the WTO, however, it is obliged to eventually open in its entirety, hence the new challenges now facing ETDZs.
　　1. It is certain that the preferential policies ETDZs have enjoyed will become less important to their development.
　　As China has gradually opened to the outside world in an all-round way, the ETDZs, or "special zones", are no longer special. According to WTO rules, member states must give one another "national treatment" in terms of products, service and investment except for few sectors deemed as special. Foreign enterprises operating in China are given the same treatment as domestic enterprises, and so are enterprises in and out of ETDZs.
　　In addition, standardization and transparency have become the guiding principle of ETDZs in formulating policy privileges to lure in investment. So it is easy for regions not designated as ETDZs to follow suit.
　　2. Competition will become increasingly fierce in attracting investment
　　Non-ETDZs and ETDZs are becoming increasingly identical in opening. In other words, non-ETDZs and ETDZs will eventually practice the same policies for attracting investment. Besides, non-ETDZs and ETDZs enjoy the same access to information. It is therefore foreseeable that competition between different the ETDZs, and between non-ETDZs and ETDZs will become increasingly fierce.
　　When the Changsha ETDZ was established, the state-level ETDZ comprised the Changsha High-tech Development Area and the Changsha Economic and Technology Development Area. Since 2001, however, the five districts and four counties under Changsha‘s jurisdiction established nine industrial parks which, as a matter of course, compete with one another for investment. Through analysis of enterprises that have been established in the ETDZ, we have found that Changsha ETDZ is still favored by investors. The reason is that the ETDZ has better infrastructure facilities thanks to development over the past ten years. In deciding where to invest, investors invariably give priority to geographical advantages and infrastructure facilities, not policy privileges committed to them.
　　
　　II. There is the need to readjust our strategy for investment invitation.
　　
　　1. In the past, we failed to pay sufficient attention to the technology-content of projects and their sizes when trying to attract investment. We now have pinpointed the right direction for work in this regard. First of all, we need to concentrate on luring in world-known multinational corporations. Through cooperation with multinational corporations, we will be able to promote the development of our new and pillar industries. Secondly, we need to lure in enterprises that are closely related to the industries already operating in the zone to complete our industrial establishment for greater competitiveness. Thirdly, high-tech companies and advanced technology are what we should strive to win, in order to improve the quality of our products.
　　2. In the past, direct investment was the major form of investment we were able to absorb. Now weshould try to diversify the forms and channels of investment in step with the new trend of trans-national capital flow.
　　3.We have been successful in attracting foreign capital for the sectors of electronics and information, machinery and biochemical engineering. We began working to lure in foreign investment to the service sector.