在一部 TVC 里讲一个故事总是个好点子,尤其是拿产品当主角来讲这个故事。实际上,这部 TVC 就对此做了个很好的尝试。开头部分非常有意思,也很吸引人。我对“天眼“非常好奇,想知道它究竟是什么。产品很时尚。我尤其喜欢整部片子的色调。不幸地是,创意并没有延续,故事也没有发展。取而代之的则只是对手机产品功能的展示。如果将产品功能当做这个故事的最有意思或最主要的 It’s always a good idea to tell a story in a TVC, especially to take the product as the protagonist. In fact, this TVC made a good attempt. The beginning is very interesting and attractive. I was very curious about the “Eye of Heaven” and wondered what it really was. The product is very fashionable I especially like the color of the whole movie. Unfortunately, creativity did not extend and the story did not develop. Instead, it’s just a demonstration of the features of the phone. If the product features as the story of the most interesting or the most important