中国目前城市电视台有三百多家,然而从市场份额来分析,一台独大的央视却占据了百分之七十多,卫视与省级电视台份额占有百分之十三,而这三百多家城市台收视份额仅有百分之四。如此悬殊的收视份额差异势必造成广告营收的极大分化,中央台2013广告营收280亿左右。一线的广电集团2013年营收基本超百亿。而空间狭小、资源贪乏、收视份额弱小的城市台陷入了恶性遁环的泥潭,一般城市台2013年广告收入只有几千万甚至更少,既便是一些强些的城市台能有几个亿的营 At present, there are over 300 city TV stations in China. However, from a market share analysis, a dominant CCTV occupies more than 70% of the total, while TV and provincial TV stations account for 13% of the total. Only 4% of the city’s urban viewing share. Such a disparity in viewing share is bound to cause a great differentiation of advertising revenues, CCTV 2013 advertising revenue of about 28 billion. Front-line broadcasting group in 2013 basically exceeded 10 billion. In spite of its small space and lack of resources, the urban Taiwan with a small share of viewing has plunged into the quagmire of a vicious circle. In 2013, the average urban advertising revenue was only a few tens of millions or less, even for some stronger cities. Billion of camps