赵化勇台长在2006年中央电视台工作会议上提出的“加快频道品牌化建设,在‘十一五’期间占据2/5的全国收视市场份额”的奋斗目标,以及强化“绿色收视率”和“绿色收入”的崭新发展理念,为中央电视台广告部2006年的经营指明了方向。2006年,中央电视台广告经营的核心理念是“品牌 In the 2006 CCTV Working Conference, Director Zhao Huayong put forward the goal of “speeding up the brand building of the channel and taking up 2/5 of the national viewing market share during the 11th Five-Year Plan”, as well as strengthening the goals of “green ratings” and “ Green income ”of the new concept of development for the CCTV Advertising Department in 2006 pointed out the direction of the operation. In 2006, the core concept of CCTV advertising business was "brand