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随着微博的迅猛发展,社会舆论的发展传播也获得了新的成长空间同时也变得更加错综复杂,如何理性、客观地认识和对待传统媒体在微博中的舆论引导力具有重要的意义。采用内容分析法对传统媒体在微博中的舆论引导力进行初步探究,并就如何更好地发挥传统媒体的舆论引导力提出了建议和对策。
With the rapid development of Weibo, the development and dissemination of social media has also gained new space for growth. At the same time, it has also become more complicated. It is of great significance to understand and treat the traditional media in a rational and objective way. Adopting the content analysis method, this paper makes a preliminary study of the media guidance in the traditional media in Weibo and puts forward suggestions and countermeasures on how to give full play to the media leadership in traditional media.