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目前,我国整体经济增速放缓,从2015年开始,我国饮料行业的整体形势也不容乐观,整个行业面临巨大挑战。据有关部门数据显示,我国2015年饮料行业的增长水平略低于同期GDP的增长水平,软饮料产量同比增长6.2%,与此同期我国GDP增长为6.7%。2016年4月,饮料行业单月销售额下降了3.3%。在这样的行业背景和经济趋势下,对于饮料行业来说,应当积极应对挑战,调整发展战略,寻求行业发展的新思路。
At present, China’s overall economic growth has slowed down. Since 2015, the overall situation of China’s beverage industry is not optimistic, and the entire industry is facing enormous challenges. According to data from relevant departments, the growth rate of China’s beverage industry in 2015 was slightly lower than the growth rate of GDP during the same period, and soft drink production increased by 6.2% year-on-year, which was a 6.7% increase in China’s GDP over the same period. In April 2016, the beverage industry’s single-month sales fell by 3.3%. Under such industry background and economic trends, the beverage industry should actively respond to challenges, adjust development strategies, and seek new ideas for the development of the industry.