名牌是市场的骄子,是企业的宝贵财富,也是一种无形资产。企业有了名牌,就拥有了市场。拥有了财富、名牌产品在消费者心目中就是一座“丰碑”,所以众多消费者都在追求名牌:吃名牌、喝名牌、穿名牌、用名牌,都以拥有名牌产品为乐为荣。但是,消费者在购买名牌产品(商品)中常常遇到一个使人困惑不解的现实:名牌就应是高价吗?这里,笔者不妨举一个例子。国内某服装厂生产的一种西服,一开始售价100多元一套,由于质价相称,很 Brand names are the favored ones of the market. They are valuable assets of the company and also an intangible asset. If a company has a brand name, it has a market. Having wealth and brand-name products is a monument in the minds of consumers, so many consumers are pursuing brand names: eating famous brands, drinking brand names, wearing brand names, and using brand names are all proud of having brand-name products. However, consumers often encounter a confusing reality in buying brand-name products (goods): Should the brand name be expensive? Here, I would like to give an example. A kind of suit produced by a domestic garment factory, starting at a price of more than 100 yuan, due to the quality and price, it is very