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首因效应是指个体在社会认知过程中通过“第一印象”最先输入的信息对客体以后的认知产生的影响和作用,具有先入性、误导性、持久性等特点。网络群体性事件多方面的特征及形成、发展与人们的首因效应紧密相关。在防范网络群体性事件时,运用首因效应原理建立健全快速反应机制,在第一时间作出反应,抢占舆论先机,定能取得显著效果。
The first cause effect refers to the individual’s influence and effect on the cognition of the object after the first input information through the “first impression ” in the process of social cognition, which is characterized by precondition, misleading and persistence. Many characteristics of network mass incidents and their formation, development and people are closely related to the first cause effect. In the prevention of network mass incidents, the use of first-rate effects principle to establish and improve a rapid response mechanism, the first reaction to seize the initiative of public opinion, will be able to achieve significant results.