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无论是采取什么样的定位,微信营销始终都是内容为王,但多账号的运营管理确实给我们的团队增加了—定量的执行压力。但从另外—个角度,由于各个账号的角色定位不同,在发布内容的取材上,给了我们更多的创意发散空间。微博诞生4年以来,运营的策略和模式日益成熟,从最初摸爬滚打、误打误撞的探索状态,已经向着理性和成熟的方向迈进,建立了一套相对成熟的营销体系,但也由此产生了官微运营同质化的问题。
No matter what kind of orientation we take, WeChat marketing is always the content king, but the operational management of multiple accounts does add to our team’s - quantitative execution pressure. However, from another point of view, due to the different roles of each account in the distribution of the content of the material, giving us more creative space for divergence. Since the birth of Weibo in the past four years, the strategy and mode of operation have become more and more mature. From the initial exploration and mistaken exploration, it has moved in a rational and mature direction and established a relatively mature marketing system. However, This has also led to the issue of homogeneity of government micro-operations.