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当前,“互联网+”、新媒体、移动技术已经成为了当今的热门词汇,传统媒体与新媒体的共存、竞争、发展、融合也日益白热化。关系国计民生的电网企业,承担着为经济社会发展提供电力保障的重要职责,一直倍受社会公众的高度关注,其形象塑造与品牌传播也要顺应时代发展,在传统媒体与新媒体的传播中探索新思维和新方法。
At present, “Internet + ”, new media, mobile technology has become a hot word today, the coexistence of traditional media and new media, competition, development, integration is also increasingly intense. Power grid enterprises that are concerned with the national economy and the people’s livelihood have assumed the important responsibility of providing electricity for economic and social development and have always been highly concerned by the public. Their image building and brand communication must follow the development of the times and explore the spread of traditional media and new media New ideas and new methods.