在全球报业遇冷的背景下,印度报业呈现逆势繁荣的景象。本文用具体数据说明了印度报业发展的规模和趋势,并对印度报业繁荣的原因进行了深入分析,如多语言环境、地方性语言报纸崛起、识字率提高、互联网使用率较低、广告是主要收入来源,以此希求对我国报业的发展具有一定的启示。 Against the background of the global newspaper industry’s cold, the Indian press has shown a picture of contrarian prosperity. This paper illustrates the scale and trend of development of Indian newspaper industry with specific data and analyzes in depth the reasons for the prosperity of Indian newspaper industry such as the rise of multilingual environment and local language newspapers, the rise of literacy rate, the low rate of internet usage, Is the main source of income, so as to hope for the development of China’s newspaper industry has some inspiration.