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随着互联网时代的到来,媒体形态出现了巨大的变革,并且逐步与信息科技融合起来,形成了一种新媒体形态。而新媒体技术下的市场营销策略也发生了翻天覆地的变化,通过发挥新媒体营销的优势,能够逐步增强与消费者的灵活互动,提高企业的市场竞争水平。因此,企业在实施市场营销的过程中要增强对新媒体技术的应用,用多元化的新媒体营销手段来满足客户需求,增强企业的经济效益以及竞争实力。
With the advent of the Internet era, there has been a huge change in the form of media and the gradual integration of information technology has formed a new form of media. The marketing strategy under the new media technology has undergone tremendous changes. By giving full play to the advantages of new media marketing, it is possible to gradually enhance the flexible interaction with consumers and improve the market competition level of enterprises. Therefore, in the process of implementing marketing, enterprises should enhance the application of new media technologies, meet the needs of customers with diversified new media marketing methods, and enhance the economic efficiency and competitive strength of enterprises.