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自建O2O配镜平台传统眼镜行业有着1000亿元的市场规模。尽管商品毛利率非常高,但实体店却亏损严重。房租、人工等成本高企,验光设备、磨边机等资源闲置。设备供应商、品牌商、零售商等不是靠提高产品性价比赚钱,而是以推销为导向,靠高客单价、高毛利赚钱。总体来说,眼镜行业的整个链条效率非常低。望客创始人彭永泽举例说,眼镜订货都是预订下半年的货,而订的货有可能是去年设计好的款式。望客就是想提高产业链效率,解决眼镜行业产业链条冗长的痛点。
Self-built O2O glasses platform Traditional glasses industry has a market size of 100 billion yuan. Despite the very high gross margins of goods, but the physical store was a serious loss. Rents, labor and other high cost, optometry equipment, milling machines and other resources idle. Equipment suppliers, brands, retailers, etc. not by improving product cost-effective to make money, but to promote sales, by high passenger prices, high profit margin. Overall, the entire chain of glasses industry is very inefficient. Peregrine founder Peng Yongze, for example, glasses orders are booked for the second half of the goods, while the set of goods may be designed last year, a good style. Wang Wang is trying to improve the efficiency of the industrial chain, glasses industrial chain to resolve the lengthy pain points.