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随着各种新型广告传播媒介的发展与成熟,传统的广告模式逐渐向植入式广告过渡,成为当前主要的广告类型之一。本文首先分析了植入式广告的发展,然后总结了影视剧中常用的植入式广告营销模式,并通过具体案例阐述其具体的营销效果,最后提出了植入式广告应该遵循的原则。
With the development and maturation of various new advertising media, the traditional advertising model gradually transitioned to implanted advertising and became one of the major types of advertisements currently. This paper first analyzes the development of implanted advertising, and then summarizes the implanted advertising marketing patterns commonly used in the film and television drama, and expounds the specific marketing effects through specific cases. Finally, the principles of implanted advertising should be followed.