多元化经营作为现代企业一个重要的经营战略,是企业成长过程中的一种自然和关键的选择。许多企业通过多元化经营模式获得了成功,但也有不具备条件的企业贸然采用此种模式招致惨败。对于我国中小型企业而言,需要正视自身的客观条件,并有技巧性地实施该战略才能有效规避风险,获得多元化经营成功。 Diversification, as an important business strategy of modern enterprises, is a natural and crucial choice in the process of business growth. Many companies have succeeded in their diversified business model, but there are also unqualified companies that have rushed to use this model to cause a fiasco. For small and medium-sized enterprises in China, it is necessary to face up to their own objective conditions and to implement this strategy skillfully to effectively avoid risks and achieve successful diversification.