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包装色彩是人们视觉接触产品的第一印象,它的配色所带来的心理感受可以影响产品的销售和认知度。一款好的配色方案会让人们印象深刻,并产生一种潜意识的联想,而品牌的高认知度也会更多的产生消费行为并创造高额利润。因此,我们在做包装色彩设计时要将基本配色原理了然于心,抓住流行趋势,情感表现和心理感受,让消费者有一个视觉的吸引力,并在心里上产生一种色彩的舒适感受,达到视觉传达的作用。
Packaging color is the first impression of people’s visual contact with the product. The psychological feeling brought by its color matching can influence the sales and awareness of the product. A good color scheme will make people feel impressed, and produce a subconscious association, and brand awareness will also generate more consumer behavior and create high profits. Therefore, when we do the packaging color design, we must understand the basic principle of color matching in order to seize the popular trend, emotional performance and psychological feelings, so that consumers have a visual appeal and create a color comfort in their hearts Feel the effect of visual communication.