花卉具有多重旅游审美意义,是最具吸引力的旅游景观之一。近些年来,花卉旅游成为生态旅游中的新兴旅游项目,具有较好的发展前景。洛阳牡丹品种多,牡丹文化底蕴丰富。但洛阳牡丹旅游产品开发中仍然存在一些问题,主要表现为:牡丹花田规划不合理;牡丹美容养生旅游产品开发不足,产品体系存在空缺;牡丹旅游活动项目单一;牡丹旅游纪念品性价比低,携带不便。 Flower has a multi-tourism aesthetic significance, is one of the most attractive tourist attractions. In recent years, flower tourism has become an emerging tourism project in ecotourism and has a good prospect of development. Luoyang Peony varieties, peony rich cultural heritage. However, there are still some problems in the development of tourism products in Luoyang Peony. The main problems are as follows: the planning of peony flower fields is unreasonable; the development of peony beauty health tourism products is inadequate; the product system is vacant; the peony tourism activities are single; the peony tourist souvenirs are of low cost and inconvenient to carry.