广告是人类一种古老的宣传活动,随着人类社会生产力的发展,广告也经历了一个漫长发展变化的过程,产生了各种各样的广告形式,有力推动着商品经济的发展,包装是品牌理念、产品特性、消费心理的综合反映,包装是建立产品与消费者亲和力的有力手段。广告与包装之间联系紧密,同时又有一定的区别。 Advertising is a kind of ancient propaganda activity of mankind. With the development of human social productivity, advertising has also undergone a long process of development and change, resulting in a variety of forms of advertising, which strongly promote the development of the commodity economy. Packaging is a brand Concept, product characteristics, a comprehensive reflection of consumer psychology, packaging is to establish a strong means of product and consumer affinity. Advertising and packaging are closely linked, at the same time there are some differences.