在公众中树立自己的公关形象,不是哪个单位或个人特有的问题,是人类社会任何组织和个人共有的问题。原因很简单,因为一切机构和个人,都要靠自己的公关形象在公众中形成印象、作出评价。而这种公众印象和评价的好坏——也就是声誉的好坏,对事业的成败兴衰起着难以估量 Establishing one’s own public relations image among the public is not a problem that is unique to any unit or individual. It is a problem common to any organization or individual in human society. The reason is very simple, because all institutions and individuals rely on their public relations image to create an impression among the public and make an assessment. This public impression and evaluation of the quality - that reputation is good or bad, the success or failure of the cause plays an inestimable