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最近最火热的营销事件要算“全世界最好的工作”招募活动,在沸沸扬扬的招聘大赛中,表面上赢得这份工作的英国人本·邵索尔最风光,而真正的赢家其实是澳大利亚昆士兰州旅游局,这场全球反响热烈的招聘大赛被誉为撬动世界的营销,让以往不为人知的大堡礁在短时间里名扬世界,到那里观光旅游的人数猛增,未来的旅游价值更是难以度量。有人预计这场花费170万澳元的活动的公关价值已经超过7000万美元。
The hottest marketing event of late has to be considered as the “Best Job in the World.” Recruitment, in the vaunted recruiting contest, Ben Kingsley, the British Briton who won the job most prominently, and the true winner Is Queensland Tourism Australia, a vibrant global recruitment contest hailed as the world’s marketing, so that the previously unknown Great Barrier Reef in a short time in the world famous, where the number of sightseeing trips soared, the future The value of tourism is even more difficult to measure. It is estimated that the public relations value of this spending 1.7 million Australian dollars has more than 70 million US dollars.