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无论线上还是线下,满足消费者体验与需求、带给消费者价值才是王道。这种能力是什么?从何而来?它便是以供应链和商品管理为核心的后台支撑能力。可以体验体感飞车带来的速度与激情;还能试飞火爆的无人机;也可以在跑步机上获得手表、耳机对心率、步数、距离、运动所消耗的卡路里等身体数据的实时监测……这不是CES展,而是经过改造后的大中电器中塔店。这是国美首家使用型场景门店,不再只是“展示”商品,让每个消费者都能亲身体验、操控产品,与未来科技和智能产品“零距离”接触。
Whether online or offline, to meet consumer experience and demand, to bring consumer value is king. What is this capability and where does it come from? It is backstage support centered on supply chain and product management. You can experience the speed and passion of somatosensory car; can also test the hot drone; can also be obtained on the treadmill watch, headphone on heart rate, steps, distance, exercise calories burned and other body data real-time monitoring ... ... This is not CES exhibition, but after the transformation of Dazhong Electric Tower shop. This is the first Gome store in Gome. It is no longer just a “showcase” product that allows every consumer to experience, manipulate and interact with future technologies and smart products.