“狗不理”包子是天津市著名品牌,经营者认为凭借品牌的效应,将它推广到深圳也能获得市场的认可,然而事与愿违。失败的品牌推广各有各的原因,成功的品牌却都只有一个共同点:找对了产品和消费者的情感因素,找到了进入消费者情感需求的切入点,和消费者达成了心理共鸣,有效调动了客户的情感需求,形成了消费者的购买积极性和主动性。“狗不理”包子之所以在深圳没推广成功,与经营者决策有很大关系,经营者应该从品牌推广的方法上去分析原因。 “Dog ignore ” buns is a famous brand in Tianjin, operators think that by virtue of the brand’s effect, to promote it to Shenzhen can also be recognized by the market, but the contrary. Failed branding has its own reasons, the successful brands have only one thing in common: find the product and the emotional factors of consumers, found the entry point into consumer emotional needs, and consumers reached a psychological resonance, Effectively mobilize the emotional needs of customers, formed a consumer purchase initiative and initiative. “Dog ignore ” The reason why buns did not promote success in Shenzhen, and business managers have a great relationship between decision-making, business operators should analyze the reasons from the brand promotion methods.