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新媒体技术自发明以来受到越来越多人的追捧,渐渐走进人们日常生活的方方面面,掀起了新媒体被广泛应用的潮流。在这一潮流之下,传统的广电行业的大众话语权、用户群体数量和广告收入都受到了巨大冲击,广电行业必须做出适当的调整,才能使这一状况有所改观。对此,本文对新媒体的发展进行了简单描述,分析了新媒体对传统广电行业的冲击与影响,并对新媒体视野下的广电行业发展提出了几点建议。
Since its invention, new media technology has been sought after by more and more people and has gradually entered every aspect of people’s daily life, setting off a trend that the new media is widely used. In this trend, the mass broadcasting right, the number of user groups and the advertising revenue of the traditional radio and television industry have been greatly affected. The broadcasting and television industry must make appropriate adjustments so that the situation can be improved. In this regard, this article briefly describes the development of new media, analyzes the impact of the new media on the traditional radio and television industry, and puts forward some suggestions on the development of radio and television industry under the new media perspective.