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随着国企改革和电力改革不断深化,国有发电企业面临着对内必须全面提质增效、对外必须加速走向市场的机遇与挑战。国有发电企业作为为社会提供电能的重要组织,必须适应现代化的市场经济体制的发展和变化,逐步建立和完善现代化的企业制度,加强品牌建设,使企业在市场竞争激烈的环境下建立良好的企业形象,增强企业市场竞争力,促进企业健康、可持续发展。本文通过对发电企业加强品牌建设重要意义的分析,提出发电企业加强品牌建设的策略和进一步思考,增强以品牌建设助推企业管理与发展的动力。
With the reform of state-owned enterprises and the deepening of power reform, the state-owned power generation enterprises are faced with the opportunities and challenges that must be raised and improved in a comprehensive manner within China and accelerated toward the market by the outside world. As an important organization that provides electricity to society, state-owned power generation enterprises must adapt themselves to the development and changes of the modern market economy and gradually establish and improve a modern enterprise system so as to strengthen brand building so that enterprises can establish sound enterprises in an environment of fierce market competition Image, enhance the market competitiveness of enterprises and promote healthy and sustainable development of enterprises. Based on the analysis of the importance of strengthening the brand building of power generation enterprises, this paper puts forward the strategy of strengthening the brand building of power generation enterprises and further thinking, and strengthens the impetus of boosting the management and development of enterprises with brand building.