当前,随着全球低碳旅游业蓬勃兴起,旅游业传统的产业模式正在逐渐发生改变。四川省作为全国旅游大省,要想提高旅游业发展水平,从而实现向旅游强省的转变,就必须顺应潮流,发展低碳旅游业。在以数字技术、网络技术为支撑的大众媒介时代,媒介信息传播对于低碳旅游业的发展作用巨大。本文通过分析四川峨眉山—乐山大佛景区低碳旅游信息传播的现状,探讨大众媒介在景区低碳旅游信息传播过程中的重要作用,从而为四川省发展低碳旅游业提供切实可行的媒介信息传播策略。 At present, with the booming global low-carbon tourism industry, the traditional tourism industry model is gradually changing. As a big tourism province in China, in order to improve the tourism development level and achieve the transformation to a strong tourist province, Sichuan Province must follow the trend and develop low-carbon tourism. In the era of mass media supported by digital technology and network technology, the dissemination of media information has a huge impact on the development of low-carbon tourism. This paper analyzes the status quo of low-carbon tourism information dissemination in Mount Emei-Leshan Giant Buddha Scenic Spot in Sichuan and discusses the important role of mass media in the low-carbon tourism information dissemination in scenic areas so as to provide practical media information dissemination strategies for the development of low-carbon tourism in Sichuan Province .