我国人口现在呈现老年化的趋势,老年人越来越多,为丰富他们的老年生活。让他们的老年生活多姿多彩,势在必行。从某种程度上来说老年人增多给我们的老年产业也带来了前所未有的发展,在老年人产业中,比较突出的是老年旅游产业。现在的老年人非常喜欢出去旅行。那么由此可见老年旅游的前景是非常可观的。虽然前景可观,但是在现实生活中的老年旅游业中,他的实施还是有不成熟的地方。旅游产业市场在开发的过程中没有充分的考虑老年人的实际情况以及对他们的消费理念没有很好的了解,对整个旅游产业中的产品以及服务还需要有一个很好的宏观调控来满足老年人的需求。 The population of our country now shows an aging trend with more and more elderly people, in order to enrich their elderly lives. Let their elderly life colorful, imperative. To some extent, the increase of the elderly has also brought unprecedented development to our aged industries. Among the aged industries, the elderly tourism industry is more prominent. Older people now like to go out and travel. This shows that the prospect of elderly tourism is very impressive. Although the prospect is considerable, his implementation in the real-life geriatric tourism industry still has immature places. Tourism industry market in the development process did not fully consider the actual situation of the elderly and their consumption concept is not well understood, the entire tourism industry products and services also need to have a good macro-control to meet the elderly Human needs.