随着我国市场经济的不断完善,市场竞争日趋激烈,市场调查在企业经营中的作用日渐突出,做好市场调查,可以使企业始终处于激烈竞争的前列。笔者将市场调查分为准备工作、实施与控制和分析与总结三个阶段展开,期待企业切实做好市场调研。 With the continuous improvement of the market economy in our country, the market competition is becoming fiercer and fiercer. The role of market research in enterprise management is becoming increasingly prominent. Doing a good job of market research can keep the enterprises in the forefront of fierce competition. The author will market research is divided into preparatory work, implementation and control and analysis and summary of three stages, looking forward to enterprises to do a good job market research.