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国家统计部门最新调查数据显示,继美国、日本之后,我国一跃成为全球奢侈品消费第三大国。中国品牌战略协会的研究也显示,到2010年,中国奢侈品消费人群将达到两亿五千万人,而且增幅达到全球第一。如此快速增长的势头和消费能力,是否说明中同人的奢侈品消费已经趋于成熟和理性?然而,翻开调查数据,让我们大吃一惊,中国人的奢侈品消费非常低级,还处于初级阶段。
According to the latest survey data from the National Statistics Department, following the United States and Japan, China has become the third largest consumer of luxury goods in the world. According to a study by the China Brand Strategy Association, by 2010, the number of luxury consumers in China will reach 250 million, and the increase will be the highest in the world. Does this rapid growth momentum and spending power mean that the luxury consumers of the Chinese have become more mature and rational? However, turning over the survey data surprised us by the fact that the Chinese luxury goods consumption is very low and still in its infancy.