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一、中国消费者行为的 外部环境设定和内在设定 (一)消费者行为的外部环境设定 1.制度背景:从计划经济体制向市场经济体制的过渡阶段。张平(1997)指出,西方
First, the external environment of China’s consumer behavior and internal settings (A) the external environment for consumer behavior 1. Institutional background: from the planned economy to the transitional stage of the market economy. Zhang Ping (1997) pointed out that the West