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传统媒体在进入新媒体产业后,赫然发现原本封闭的内容生产、发行(发射)链条中多了新的合作者——电信运营商。新的通路带来了新的运行特点,与传统媒体产业链中的发行、传输渠道相比,电信运营商的渠道控制更为强势,对用户终端的掌握能力也更强。而且,新媒体的发轫期也是电信运营商的转型时期,运营商的角色也在发生很大变化,改变传统通信业务经营的单一形象,介入数字传媒业。运营商在经营着新的门户,不再单纯经营话音业务,而是在门户里提供各式各样的功能、内容信息等等。
After entering the new media industry, the traditional media found out that there was more new partner in the issue (launch) chain, the telecom operator. The new path has brought new operating characteristics. Compared with the distribution and transmission channels in the traditional media industry chain, telecom operators have more channel control and better user terminals. Moreover, the fad period of new media is also a period of transition for telecom operators. The roles of operators are also undergoing major changes, changing the single image of the traditional communications business and intervening in the digital media industry. Operators operating a new portal, the business is no longer purely voice business, but in the portal to provide a wide range of functions, content information and so on.