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随着电力市场化改革步伐的不断加快,电力服务质量的提高成为电力企业发展的重点,电力营销在电力企业中的作用也快速提升。在这样的发展背景下,数字化电力营销成为未来电力企业发展必不可少的组成部分,而GIS系统恰好为电力营销一体化平台的建设提供了重要的技术支撑。本文主要分析了传统电力营销管理中存在的问题,阐述了基于GIS的电力营销一体化平台的理念与功能,重点研究了基于GIS的电力营销一体化平台的设计与实现,以期为电力营销水平的提升提供理论指导。
With the accelerating pace of market-oriented electricity reform, the improvement of power service quality has become the focus of the development of power enterprises, and the role of power marketing in power enterprises has also rapidly risen. In such a developing background, digital power marketing becomes an indispensable part of the future development of power enterprises, and GIS system provides an important technical support for the construction of an integrated power marketing platform. This article mainly analyzes the existing problems in the traditional power marketing management, elaborates the concept and function of GIS-based integrated marketing platform, and focuses on the design and implementation of GIS-based integrated marketing platform for power marketing, Enhance to provide theoretical guidance.