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似乎自从京东去年开始进军图书市场的时候,就始终游走在风口浪尖上。一方面,面对的是有着10年渠道积累的当当网,另一方面,曾经的音像制品销售大户卓越亚马逊也不容小觑。如果说去年的两大电商平台领导人的微博口水战尚不足以引起人们重视,今年5月,京东的一则促销信息,则直接惹恼了24家少儿出版社,以至于一场关于图书业垄断与反垄断、倾销与反倾销、正当竞争与不正当竞争的辩论不断升级,真相始终扑朔迷离。最终,在网民们期盼已久的“6·18”京东周年庆华丽谢幕,上演了一场网民怨声载道、出版社意欲联名起诉、京东负面消息层出不穷的三输闹剧。
It seems that since Jingdong entered the book market last year, he has always been on the wave. On the one hand, it faces Dangdang, which has accumulated 10 years of channels. On the other hand, Amazon, which once sold large audio and video products, should not be underestimated. If the Weibo war of words of the two major e-commerce platform leaders last year was not enough to attract people’s attention, in May of this year, a promotional message from Jingdong directly angered 24 children’s publishing houses and even a book about books. The escalation of the debate between industry monopoly and anti-monopoly, dumping and anti-dumping, fair competition and unfair competition has always been confusing. In the end, the “6·18′′” Jingdong anniversary that netizens had been waiting for for a long time celebrated the curtain. A three-lost farce with endless complaints from netizens was expressed.