中国房地产行业报刊广告投放特点分析

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自上世纪90年代以来,我国房地产业在经历了兴起、热潮和滑落之后,已经逐步趋于成熟。近几年中,随着我国住房改革的深入以及国家政策层面的支持,房地产行业开始了新一轮的增长,从2000年至今,房地产开发投资逐年递增,年平均增长率达到了27%,在全社会固定资产投资中所占的比重也愈来愈高。房地产行业目前已经成为了中国国民经济的重要支柱产业之一。 Since the 90s of the last century, China’s real estate industry has gradually become mature after it has experienced the ups and downs, ups and downs. In recent years, with the deepening of China’s housing reform and national policy support, the real estate industry has started a new round of growth. Since 2000, real estate development investment has been increasing year by year with an average annual growth rate of 27% The proportion of investment in fixed assets in the whole society has also been getting higher and higher. The real estate industry has now become one of the important pillar industries in China’s national economy.
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