出口商品应注意品牌的选择葛兆兵吕牌是商品名片，代表着一个国家的形象和实力。品牌也是一个企业最重要的无形资产，据估计，可口可乐这个牌子们值２００多亿美元。有人形象地说，即使可口可乐的合形资产一夜之间全部烧光，就凭着可口可乐这块牌子，马上能再建一个可乐帝... Export goods should pay attention to the choice of brand Ge Zhaobing Lu card is a business card, representing a country’s image and strength. The brand is also a company’s most important intangible asset. It is estimated that the brand of Coca-Cola is worth more than 20 billion U.S. dollars. Some people have said vividly that even if Coca-Cola’s coalition assets were all burned overnight, it would be able to build another Coke Emperor with Coca-Cola.