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在跨媒体传播成为新趋势时,使作品的形式、风格同时适合在多种媒体中传播的跨媒体写作也渐成风潮。跨媒体风尚对于文学生态产生了根本性的改变,这不仅影响了接受者的接受方式与阅读习惯,还使在传统文学环境中毋庸置疑的作者与作品概念也产生了动摇。改编文化带来的作品和作者的破碎化状态,助长了听命于文化权力与资本意志的空壳写作。面对电子文化的挑战,印刷文学的衰落渐露端倪,其未来走向关乎文学的前途。
As cross-media communication becomes a new trend, cross-media writing, which makes the form and style of the works suitable for dissemination in many kinds of media, is also becoming more and more popular. Cross-media fashion has fundamentally changed the literary ecology, which not only affects the way of receiving and reading habits of recipients, but also shakes the indisputable concept of authors and works in the traditional literary context. The fragmented state of the work and author brought about by the adaptation culture has encouraged the writing of shells that take command of cultural rights and capital will. In the face of the challenge of electronic culture, the decline of printed literature is beginning to take shape and its future trend is related to the future of literature.